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Five words to ditch in an advertising pitch
If you have to tell them, you don’t have them I recently found an oldish article by Steve McKee on Bloomberg BusinessWeek about five words that really shouldn’t be used in advertising: quality, value,...
View ArticleShould your business be on YouTube?
Here’s an easy test: Do you want to be found by your target consumer? If the answer is yes, then yes — your business should be on YouTube. Here are some stats to back this assertion up: YouTube is the...
View ArticleNew rules for creating your marketing budget
This time of year finds many marketers pouring over their budgets for the coming year, trying to figure out how to stretch precious dollars as far as possible while trying to keep the finance and...
View ArticleSeason’s greetings from Armstrong|Shank Advertising
From our neck of the woods to yours, all of us at Armstrong|Shank wish you all things merry and bright this holiday season!
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Say what? Proper grammar in advertising
Wrong words. Misplaced words. Misspelled words. Incorrect punctuation. Faulty capitalization. Incomplete thoughts. When it comes to ad copy gone wrong, this ad’s headline is just the proverbial tip of...
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April Fools’ 2012
In case you missed it, here are our top three favorite April Fools’ pranks. Google introduced 8-bit maps for NES. Part of me really wishes this was a real thing… Conan O’Brian bought out Mashable....
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Two of our favorite phrases: Congratulations and thank you
One of the agency’s recent projects was to help Wellington’s Sumner Regional Medical Center (SRMC) determine community perception of the hospital and assess the market potential of increased public...
View Article‘Eggciting’ Easter Facts
As you can probably gather from one look at the barren candy isles in the supermarket, Easter is right around the corner. I’m sure you have all been wondering, “Just how much candy does that bunny...
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Leveraging Social Media in Business
Social media marketing can be a powerful way to build loyalty and enable customers to act as powerful advocates. However, sometimes we get lost in the technology and buzz. We forget that, as with any...
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How does your garden grow? Minimalism in advertising
If you start a garden from seeds, you quickly discover that seeds need room to grow. Plant them too close together, and you end up with twisted, entwined carrots and daylilies that must be transplanted...
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